ANNOYING SOUNDS STREAMING MOVIE

generally requires a prominent 'mute' or 'close' button. Knight Ridder sites limit audio to 30 seconds within a 12-hour period, so the same ad would be silent the second time it runs. 'Upon doing further research, we found that it's not that they minded sound, it was the sound that was picked.'Ĭoncerned about provoking user ire, many sites have developed policies to keep audio manageable. 'Technically it went well, but from the consumer point of view, they did not like the fact that there was sound,' he said. Paul Iaffaldano, chief revenue officer at, acknowledges that audio ads at his site were initially flops. Clients are smart enough to know that the annoyance factor plays more heavily.' 'It's not the audio for the sake of audio.

ANNOYING SOUNDS STREAMING MOVIE

One for 'Adaptation' had dialogue from the film and resembled a movie trailer.Īdvertising agencies and Web sites say they've gotten smarter, so sound complements a message and heightens emotions rather than being a turnoff.Īudio 'is more prevalent but in a more subtle fashion,' said Jason Krebs, vice president of advertising for The New York Times' Web site. One pitching TLC's 'Junkyard Wars' had sheets of metal flying over the Web page, with sounds of hammering and a bulldozer speeding by.Īds for SBC Broadband had a narrative voice-over like television commercials. The online ad agency itraffic created audible floating ads promoting shows on the Discovery Channel and sister cable networks. Another Orbitz ad featured a golf-putting game: Make the shot and hear applause from the crowd miss, and get a sympathetic 'oooo-ou.' 'One way to get someone to look at a banner ad when less than 1 percent look at them is to ping somebody with an audio cue,' said Doug Stone, chief executive of ad agency Abstract Edge.ĭuring the holidays, ads from Orbitz sang 'hallelujah' as visitors moved their cursors over falling snowflakes.

Annoying sounds streaming